I picked colors, fabrics, laces etc. My job was to identify trends in the market. I designed shoes in my head and communicated them to our CAD guys to draw, revise, and render before sending them over to our factory for sampling. We present them to the customer. They pick what they like. More revisions. More samples. And then a shoe is bought.
When people asked what I did, I often just told them I was a shoe "designer", rather than a "developer" -mostly so I didn't have to go into an explanation about what the development process looks like. Also because "shoe designer" sounds cooler.
The shoe industry works a full year in advance. I hadn't seen anything in store that I was a part of from start to finish.
WALMART IS CARRYING MY SHOES! I DEVELOPED THESE!!!!!!
All my hard work...on the end cap of the largest retailer in the world. Such a cool feeling.
Walmart frequently requests their shoes "wide". In my opinion, the high tops are a little too wide, but I won't complain. Otherwise I wouldn't be able to stick my foot in them!
The CVOs are perfect. SOO perfect.
If you want to buy some, they should be in every Walmart store in the nation.
Here are some of the men's development I directly worked with start to finish:
Here are others currently in store that I worked partially on: