Wednesday, June 25, 2014

My shoes...IN WALMART!!

I worked as a Shoe Developer for 9 months with a small factory direct company. When I say small, I mean the entire office was composed of 6 people. And we sold hundreds of thousands of shoes to large companies all over the United States.

I picked colors, fabrics, laces etc. My job was to identify trends in the market. I designed shoes in my head and communicated them to our CAD guys to draw, revise, and render before sending them over to our factory for sampling. We present them to the customer. They pick what they like. More revisions. More samples. And then a shoe is bought.

When people asked what I did, I often just told them I was a shoe "designer", rather than a "developer" -mostly so I didn't have to go into an explanation about what the development process looks like. Also because "shoe designer" sounds cooler.

The shoe industry works a full year in advance. I hadn't seen anything in store that I was a part of from start to finish.



All my hard work...on the end cap of the largest retailer in the world. Such a cool feeling.

These are girls shoes. I don't know how it's possible, but I fit into a size 6. I'm normally an 8.5.

Walmart frequently requests their shoes "wide". In my opinion, the high tops are a little too wide, but I won't complain. Otherwise I wouldn't be able to stick my foot in them!

The CVOs are perfect. SOO perfect.

If you want to buy some, they should be in every Walmart store in the nation.


Here are some of the men's development I directly worked with start to finish:

$'s insane.

Excited to see more this fall!

Here are others currently in store that I worked partially on:

So fun to literally see my hard work hanging in a store.

1 comment:

  1. Congratulations! They are all very cute shoes... I really like those hightops you're wearing so happily :) I bet some of those styles are the kinds my granddaughters would like. Hmmm, wonder what they would think if their gramma bought a pair....

    Blessings to you, dear.


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